Professional Articles

Professional cosmetic products versus off-the-shelf products: What are the differences? How will we explain this to our clients?

By: Ronit Segev, MA, Bsc

In our line of work, we compete with numerous off-the-shelf products sold in drugstores or online. We also have to cope with prescription skin renewal medications. […]

Common cosmetology misconceptions – “100% natural ingredients”

By: Ronit Segev, MA, Bsc

Our clients, informed by articles in the press and on the Internet, occasionally ask whether our products are natural. Even among us practitioners, there is a […]

Hayflick’s limitation and skin rejuvenation – Is there a concern?

By: Ronit Segev, MA, Bsc

Every now and then, a new trend emerges in the world of cosmetics. Some trends are based on science, constitute innovation and even a kind of […]

Being a wise consumer of products and professional information – Separating the wheat from the chaff

By: Ronit Segev, MA, Bsc

Our current era is one in which science provides us with abundant tools and essential knowledge. We can utilize this knowledge to treat skin and improve […]

The clinical approach to cosmetic treatment

By: Ronit Segev, MA, Bsc

Active ingredients in cosmetic products are like raw materials in an artist’s hands. The wise cosmetologist who understands the ingredients’ mechanism of action and capabilities – […]

The cosmetician and the treatment given by the doctor: how to combine the two

By: Ronit Segev, MA, Bsc

Our clients are often treated for the same problem by a dermatologist as well. The challenge for the cosmetologist is how to integrate in the medical […]

Achieving excellent treatment results – The profile of aprofessional cosmetologist

By: Ronit Segev, MA, Bsc

In recent years, cosmetology has made leaps and bounds toward professionalization. Now, more than ever, the cosmetologist can achieve a noticeable improvement in conditions such as […]

Infusing ingredients in the cosmetic treatment: What can and cannot be done

By: Ronit Segev, MA, Bsc

We find the words “skin infusion therpy” enchanting. Infusing products/ingredients is one of the cornerstones of traditional, and modern technology-based cosmetic treatment. This can assume many […]

Wise judgment and clinical thinking – Daily implementation in cosmetology issues

By: Ronit Segev, MA, Bsc

Cosmetology presents us with numerous facts, recommendations, instructions and products – which are meant to optimize our work. We tend to adopt them willingly, with quite […]

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